Recently, I was going back and forth with an accounting firm client about images on their website. It was a new project, and the design work was very well done. The problem? The pictures were really wrecking it. No, they didn’t look ugly. No, they weren’t unprofessional.
The problem? They were not memorable. For the past 15 years, many businesses have tried everything they could do to present themselves and being bigger than they really are online. The stock photo choices for their website dawn a high rise building filled with beautiful people who supposedly work there.
How is this going to stand out in your prospect’s minds? Don’t get me wrong – it IS important to be professional, but you CAN be professional while being memorable as well. The first test – the entire REASON for being professional is to build credibility in the eyes of who you are reaching. When they go to your website, they want to be able to answer a resounding YES to the question “Can this business be trusted?”
Unfortunately, somewhere along down the line, many web visitors ask themselves “Can this company do something SPECTACULAR for me?” and the answer many times is NO.
The next time you get a chance, take a hard look at your website, and the graphics used. Are they memorable? On your contact page, do you have a picture of a model talking on a cell phone? BORING! Why not consider a brightly colored children’s toy phone? Or a picture of someone shouting from the roof tops with some sort of text explanation?
Fortunately for you, there is a LOT of room to be creative while still being professional. We aren’t talking dancing babies here … we are talking about capturing the attention of your prospects in a way that your competitors are not.