The Power of a Unique Business Card


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Having a business card is a good idea.  Having an unforgettable business card is a great idea.  Having an unforgettable business card that points your prospects to your explosively compelling website is a winning combination that will most assuredly bring you in more business!

For years, I would stroll around town without a stack of business cards in my pocket.  Looking back, I get sick about all of the business I likely have lost, thanks to that blunder.  Don’t let it happen to you – but just as importantly, don’t hand over an ordinary business card, either!

A FANTASTIC business card can oftentimes generate the gumption in a person to visit your website to learn more about what you offer, or even pick up the phone to call you.  Lets start from the top down:

The business card must be unforgettable.
A business card can be thicker than normal, have gold print, etc. and can still be slipped into your prospect’s wallet, until 2 years later when they clean it out.

Years ago, the famous Zig Ziglar had a fantastic idea.  His clients would always say they would use his service when they got around to it.  Growing tired of this excuse, he printed up a bunch of business cards that were circular.  The front side had his information on it, and the back side said in large print “TUIT”.  If anyone said they would sign up when they got around to it, Zig would pull out his business card and said “Here is your round tuit!  Now let’s get to it!”

What I have done, is I use a cartoon version of myself.  I ALWAYS get compliments and chuckles from my business cards.  Not once has it gone unnoticed.  You can see it at the top of this posting.

Make sure your contact info is prominently displayed
This may sound like a no-brainer, but should be dully noted.  If people cannot figure out how to get a hold of you, how will they be able to buy what you are selling?

Have a FANTASTIC website to go along with your FANTASTIC business card
Having a business card that sticks out is only the tip of the iceberg.  It is the lit wick that should be attached to your explosively compelling website.  If you can excite your prospect with the combination, then you are leaps and bounds ahead of most!  This is something worth mentioning twice!  Having a business card is a good idea.  Having an unforgettable business card is a great idea.  Having an unforgettable business card that points your prospects to your explosively compelling website is a winning combination that will most assuredly bring you more business.


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