It has been used for centuries:  If someone wanted to get their message to everyone, they would shout it from the roof tops!  When people are passionate about something, they want to tell everyone.  You see this in Christians telling others about Jesus, you see this in young people being in love and you see this in entrepreneurs trying to get their word out about their company. 

Today, roof tops aren’t exactly the the ideal platform to share your message.

As a sales person, business owner, etc. you can bundle up and make the climb up to the top of your roof.  Provided you don’t immediately fall off the edge and break your neck, you can scream at the top of your lungs “Acme Tools is now open for business!  We have a sale on tools and can beat any of our competitor’s prices!” 

Can you imagine the response you will get?  Probably nothing.  Your voice may carry all the way across the street, or 2 houses past your neighbor inside their house, but that is it.  Your reach may be 5 houses, and they might just call the cops on you. 

If you can’t shout anymore from the roof tops, what are you to do?  You could get a billboard, run commercials or hire someone to stand on the corner in a taco suit and hand out fliers, but not everyone has that kind of a budget. 

There are a number of cost effective ways to get the word out about what you have to offer.  You can use Facebook, Twitter, Google Adwords and free online business directories.  If you already have a fantastic website that you have all the confidence in the world in to convert visitors to customers, then take this challenge:

For just one hour a day for the whole month, spend time on the search engines and social media websites telling others about your company, and directing them to your website.  See what happens!  I guarantee you will get more business by investing 20 hours this month  putting your name in front of people’s eyes, than not doing anything at all.

WARNING:  If you are not confident in your websites ability to compel your visitors to call you, don’t you dare spend your precious time telling others about it! 

Before you spend your time in getting the message out about your website, you *need* to have a website that actually will get people to pick up the phone, and not navigate away because they are bored or disinterested.  After all, if you spend time and money on advertising your business, what good will it be if no one cares enough to call or email you? 

Job number one is to get your website up & ready to grab the attention of your prospects - and not let go!  When that is done, then you can worry about shouting from the roof tops.