Okay, lets move away from the glut of template service providers for a moment.  You know who I’m talking about.  All of the big companies that draw in the millions of small business owners, who havent a clue.  The ones who get you to believe that “for only $100, you too can have a website”, or “if you purchase our software, you can develop your own professional website!”  Step back and think about it for a second.  If you really could have a $100 website, or set it up yourself, without knowledge of in depth programming / designing / web marketing, then how is it that countless web firms are collectively getting millions of dollars in business?  The answer is simple:

Templates and DIY programs won’t help you. 
Experienced professionals can (reader be careful : some “pros” just look the part!)

The more we think about it together, doesn’t the $100 website special, or $50 website program sound more and more like a “get rich quick” scheme, and less like a viable business investment?  After all, you DO want the best for your own business, don’t you? 

Let me back up a few steps here - templates and software packages can work for you if you only want to use it as an online business card for your company.  I encourage you, my ever-so-savvy reader, to mentally visualize the difference between a cheapo website, and its professionally developed counterpart. 

Cheapo - your prospect goes online, and sees something amatuerish.  They mutter under their breath ”is this how the business operates?  Perhaps I should go elsewhere!”  While they may have been able to scavenge the site and successfully obtain your phone number, your $100 website “investment” just cost you a sale!

Professional - your prospect goes online, and sees the beauty that is your website.  It makes them feel like you are both a multi-million dollar operation, and offer the personal touch of a smaller outfit.  It makes them feel good, yes, smart about doing business with you.  Your website sings to their soul!  They are now certain that if they do business with you, champaigne will fall from the sky.   With their mouth gaping wide, they think to themselves “aha!  I have found the solution to my problem.   This IS the company that I choose to do business with!”

So, which type of website would you like your company to be represented by? 

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