The difference between features and benefits often parallel that of the difference between a technician (the doers) and entrepreneur (the innovators).    How many times have you come across a little known item that is clearly 500 times better on paper than its uber successful counterpart?  To better illustrate what I am talking about, lets look at an […]

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Perhaps one of the strongest cases for having a website that you can edit yourself (or at least have someone at your disposal who can edit it for you, at anytime) is the ability to sell your product/service, and do so effectively. 
I am not just talking about adding product, or changing prices either.  Many times, […]