Years ago when the stock market rose and fell with the successes and failures of GM, I read an interesting story in a book about a man who struck up conversations with people on a train he was riding. Two people’s views on the down economy at the time contrasted so greatly, that he made […]
Archive for the ‘Marketing Tips’ Category
If you are like me, you consider any leads that are sent your way to be gold. In the midst of even the most competitive of markets, a lead sent from someone can start out as a simple job. Over time however, it can extrapolate out to several other leads and countless other jobs. It […]
Not all business blogs need to be filled with serious information. Take a moment to view some of these videos - kick back and have a laugh!
I absolutely LOVE having a window in my office! Being located close to the great city of Houston, I cannot boast about having picturesque mountain views or watch dolphins jumping out of the ocean, but it sure does break the monotony of the day to at least watch the clouds roll bye.
A few minutes ago, […]
Let’s face it. People are using the Internet in record numbers to find the service or product you offer. The whole landscape was different just a few short years ago, but now - today’s consumer window shops in the front of their monitor, instead of driving around. To make matters worse, your typical prospect will […]
A down economy is an interesting beast; albeit a beast that no one wants to encounter. The problem is that everyone who is in business has to face it at some point in their lives - likely multiple times.
With juggernaut news outlets such as MSN, CNN and others reminding us daily that we are in […]
The name of the game is getting your name in front of the eyes as many people as possible. If you have been in business for a while, you already know this and probably can attribute much of your success to word of mouth. Whether through personal relationships, or referrals from your existing clients, word […]
Evan was a passionate guy. He always had a million ideas in his head, and was willing to talk about them to anyone who would listen. Some of the ideas were half-baked, but every once in a while he would think up a fantastic idea. Evan would lose sleep over his ideas, strategizing how exactly […]
Have you ever looked up the websites of your competition online? As you *YAWN* your way through, you will most likely notice that 9/10ths of them appear to have been done by a high school kid back in 1999. You will find that many of these companies hire “cheap” web designers to build their online presence. […]
The difference between features and benefits often parallel that of the difference between a technician (the doers) and entrepreneur (the innovators). How many times have you come across a little known item that is clearly 500 times better on paper than its uber successful counterpart? To better illustrate what I am talking about, lets look at an […]
It is the biggest struggle any business owner has to deal with. How do I bring in more leads for my business? A business can live off of referrals and word of mouth for a while, but for most businesses, without leads generation, it will eventually die. A small business owner’s dream is to turn […]
Imagine yourself with your newly built website. You hired a Website Design company for a few thousand dollars, and they did a great job. They designed it how you like, it functions well and it is easy to navigate.
The problem is - it has proven to be anything but an enhancement to your business! […]
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Perhaps one of the strongest cases for having a website that you can edit yourself (or at least have someone at your disposal who can edit it for you, at anytime) is the ability to sell your product/service, and do so effectively.
I am not just talking about adding product, or changing prices either. Many times, […]
Having a business card is a good idea. Having an unforgettable business card is a great idea. Having an unforgettable business card that points your prospects to your explosive website is a winning combination that will most assuredly bring you in more business.
For years, I would stroll around town without a stack of business cards […]